The Flexible Packaging Association defines flexible packaging as a package or container made of flexible or easily yielding materials that, when filled or closed, can be readily changed in shape. The construction may be of paper, plastic film, foil or any combination of these and includes roll-stock, bags, pouches, bags, pouches, labels, wraps, lidding, shrink sleeves and stretch film.
Flexible packages are used for consumer and institutional products and in industrial applications, to protect, market, and distribute a vast array of products.
Flexible Packaging Applications
- Lawn chemicals
- Surgical Instruments
- Pet foods and snacks
- Nutraceuticals and more.
Benefits to flexible packaging include:
- Light-weight and easy to open, carry, store, and reseal
- Extends the shelf life of many products, especially food, and has a positive sustainability profile
- Requires less energy to manufacture and to transport, and generates smaller quantities of greenhouse gases on its way to market
- Less consumer waste being sent to landfills
- Maintains and indicates freshness
- Offers consumer conveniences
- Provides reclosure and dispensing options
- Is easily transported and stored
- Creates shelf appeal
- Enables visibility of contents
- Provides efficient product to package ratios