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Author Archives: FOCUSales Inc

  1. Eco-Friendly (or Sustainable) Labels and Packaging

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    The growing emphasis on sustainable materials in the labeling and packaging industries has led to notable changes in manufacturing methods. For instance, companies have started to use eco-friendly materials to reduce their environmental footprint, aligning with consumer preferences for environmentally responsible products. Another change is the adoption of recyclable and biodegradable packaging options. Instead of relying solely on traditional materials like plastic, manufacturers are turning to alternatives such as paper, cardboard, and compostable plastics.

    In this article, we will examine the advantages of integrating sustainable and eco-friendly materials into labeling and packaging processes. We will also look into the different label material solutions offered by FOCUSales.

    Advantages of Eco-Friendly Labels and Packaging Solutions

    Businesses can reduce their environmental footprint and enhance their competitiveness by leveraging the following benefits of sustainable labels and packaging:

    Improved Brand Image and Reputation

    Adopting sustainable packaging practices demonstrates a commitment to environmental responsibility, which can enhance a company’s reputation. Since consumers are increasingly favoring brands that prioritize sustainability, businesses that align with these principles can yield greater customer loyalty and positive perception.

    Increased Cost Savings

    Transitioning to sustainable packaging may initially involve higher investment costs, but businesses can ultimately realize cost savings by optimizing resource utilization. This includes minimizing material usage, which not only reduces expenses but also enhances operational efficiency. Furthermore, adopting eco-friendly packaging may even unlock potential tax incentives for demonstrating environmental stewardship.

    Greater Differentiation and Competitive Advantage

    Eco-friendly labels and packaging can make a brand stand out in a crowded marketplace. Companies can achieve a significant competitive advantage by appealing to new market groups and consumers actively seeking environmentally responsible products.

    Enhanced Environmental Sustainability

    Sustainable labels and packaging solutions are made from renewable or recyclable materials, reducing reliance on finite resources and minimizing environmental impact. This promotes the conservation of natural resources and helps mitigate pollution and waste generation.

    Better Innovation and Collaboration Opportunities

    Embracing eco-friendly packaging encourages innovation in materials science and packaging design, driving collaboration between businesses, suppliers, and research institutions. This fosters a culture of continuous improvement and opens up opportunities for partnerships to develop.

    Optimized Regulatory Compliance

    Many regions have implemented regulations and guidelines to reduce the environmental impact of packaging materials. Businesses can ensure compliance with these regulations by utilizing eco-friendly labels and packaging solutions. They can also avoid fines and penalties.

    Label Material Solutions From FOCUSales

    FOCUSales offers the following label material solutions tailored to meet diverse sustainability needs:

    Tree-Free Labels

    Tree-free label materials are made from alternative fibers such as bamboo, sugarcane, or cotton, reducing reliance on wood pulp from trees. They provide a sustainable alternative while maintaining high-quality label performance.

    Linerless Labels

    Linerless labels eliminate the need for release liners. Businesses can minimize resource consumption and improve operational efficiency by utilizing adhesive technologies that allow labels to be applied without backing material.

    PLA Material Labels

    Polylactic acid (PLA) is a bioplastic derived from renewable resources such as corn starch or sugarcane. Labels made from this material offer a compostable alternative to traditional petroleum-based plastics. They can also be composted under the right conditions and contribute to waste diversion.

    Hemp Paper Labels

    Hemp paper labels utilize fibers from the hemp plant, requiring fewer resources (such as water and pesticides) than traditional paper production. They are biodegradable and provide a sustainable option for businesses seeking environmentally friendly packaging solutions.

    Compostable Labels

    Compostable labels are designed to break down into natural elements in composting facilities, reducing waste and minimizing environmental impact. They are typically made from renewable materials such as paper or bio-based plastics, which offer a closed-loop solution for packaging disposal.

    Compostable Pouches

    Compostable pouches are made from eco-friendly materials such as plant-based plastics or cellulose films and can be disposed of in composting facilities. By enriching compost with organic matter, they reduce the burden on landfills and contribute to soil health.

    Discover the Difference With FOCUSales’ Printing Solutions!

    At FOCUSales, we prioritize customer satisfaction above all else. Our team of experts is committed to delivering premium printing solutions tailored to your needs. We leverage cutting-edge technology and industry-leading practices to ensure the highest quality results for every project. Trust us as your reliable partner for all your printing requirements, and experience the difference firsthand!

    Contact us or request a quote today.

  2. Beauty on the Outside: The Art and Science of Cosmetic Labels

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    Cosmetic labels are informative tags, labels, or stickers affixed to cosmetic product packaging. They provide essential information about the product, including its ingredients, usage instructions, warnings, and manufacturer details. These labels serve as a communication tool between the manufacturer and the consumer, ensuring transparency and compliance with regulatory standards.

    This article will walk you through the fundamentals of a cosmetic label, including its elements and benefits in the beauty and wellness industry.

    Essential Elements of an Effective Cosmetic Label

    A good cosmetic label combines clarity, transparency, and compliance to give consumers the information they need for safe and informed product use. Here are the fundamental elements that make up an effective cosmetic label:

    • Batch/Lot number: This is a unique code assigned to a specific production run of a product. In case of issues or recalls, this information helps identify specific batches, ensuring consumer safety.
    • Country of origin: Some consumers prefer products from particular regions, and this information allows them to make choices based on personal preferences.
    • Expiration date: The expiration date is vital for consumers to know the product’s shelf life and effectiveness, preventing the use of expired items.
    • Ingredients list: This provides transparency about the components used in the product, helping consumers with allergies or specific preferences make informed choices.
    • Manufacturer information: This includes the name and contact information of the manufacturer or distributor. It allows consumers to reach out for inquiries or in case of issues.
    • Net weight/volume: This information is essential for consumers to understand the quantity they purchase and allows for easy product comparison.
    • Product identity: This refers to the clear presentation of what the product is and its intended use. This ensures that consumers can quickly identify and choose the right product for their specific needs.
    • Regulatory information: Including details about compliance with cosmetic regulatory standards reinforces the product’s legitimacy and adherence to industry guidelines.
    • Usage instructions: This information guides consumers on the proper application, dosage, or frequency, ensuring optimal and safe use.
    • Warnings and precautions: Effective labels include warnings and precautions to inform users of potential risks or adverse effects.

    Unique Benefits of Cosmetic Labeling

    Cosmetic labeling goes beyond basic product information — it serves as a powerful tool that offers the following benefits:

    Brand Communication

    Good cosmetic labels are a canvas for brand communication, allowing companies to convey their unique selling propositions, values, and overall identity. They also create a distinct market presence through strategic design and messaging. As a result, they attract consumer attention and foster brand recognition.

    Consumer Trust

    Trust is a cornerstone of brand-consumer relationships, and clear and accurate labeling builds and enhances this trust. When consumers can easily access information about a product’s composition, features, and safety measures, they are more likely to trust the brand. Trust, in turn, fosters loyalty, encouraging repeat purchases and positive word-of-mouth recommendations.

    Differentiation in a Crowded Market

    Standing out in a highly competitive cosmetic market is vital, and a decorative label plays an important role in this. Aesthetically pleasing designs, innovative packaging, and informative labels enhance a product’s shelf appeal. In addition, a well-designed label attracts customers and communicates the product’s value proposition, distinguishing it from competitors and influencing purchasing decisions.

    To further enhance your label and make it stand out in a crowded market, consider incorporating the following embellishments and services available in FOCUSales:

    • Material selection: Choose from various materials to achieve the desired look for your label.
    • Laser cutting: Create intricate and precise designs on your labels with laser cutting technology.
    • Hot foil: Add a touch of luxury and shine with hot foil stamping, perfect for logos and accents.
    • Cold foil: Similar to hot foil, cold foil allows for metallic effects on labels without needing heat.
    • Embossing: Create raised textures or patterns on your labels for a tactile and premium feel.
    • Laminations: Protect your labels and enhance their appearance with various lamination options.
    • Flood coat: Apply a uniform layer of ink or coating across the entire label for a consistent look.
    • Spot coat: Highlight specific areas of your label with spot coating for added emphasis.
    • Metallic ink: Achieve metallic effects on your labels with metallic ink options.
    • Mosaic printing: Create visually stunning effects with mosaic printing techniques.

    Legal Compliance

    The importance of legal compliance in the cosmetics industry must be balanced, and effective labels are instrumental in meeting these regulatory requirements. Accurate and comprehensive labeling ensures that manufacturers adhere to health and safety standards set by authorities. It also aids beauty companies to avoid legal complications, such as fines or product recalls.

    Marketing Opportunities

    Beyond basic information, effective labels present countless opportunities for innovative marketing strategies. Incorporating unique designs, QR codes for accessing additional online content, or interactive elements engages consumers on a deeper level. These creative approaches create memorable brand experiences that resonate with consumers.

    FOCUSales: Your Partner for High-Quality Labeling Solutions

    At FOCUSales, we offer premium, customized labels crafted to meet the distinctive demands of your business! Our comprehensive array of printing options provides diverse choices, allowing us to tailor our services precisely to your specifications. Whether you require labels for products, packaging, or promotional materials, we have the expertise and resources to meet your needs.

    Contact us or request a quote to partner with us!

  3. Fit to Perfection: The Rise and Benefits of Shrink Sleeve Labels

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    Click to ExpandFit-to-Perfection-The-Rise-and-Benefits-of-Shrink-Sleeve-Labels

    Shrink sleeve labels (or shrink sleeves) are made from a material that shrinks when heat is applied and conforms tightly to the item’s shape. They provide full 360-degree coverage of containers, allowing for vibrant graphics and product visibility. These labels are mostly used in the food and beverage, cosmetics, and pharmaceutical industries to provide product information, branding, and decoration.

    In this article, we will examine the benefits and applications of shrink sleeves and why they are popular in various industries.

    Unique Advantages of Shrink Sleeve Labels

    Shrink sleeve labeling offers the following benefits that make it a popular choice for packaging:


    Shrink sleeves provide opportunities for customization, allowing brands to tailor their packaging designs to specific target audiences or market segments. This can be achieved through various means, including incorporating localized imagery, language variations, or culturally relevant symbols.

    Durability and Protection

    The sleeves’ protective layers aid in protecting the items during shipment, handling, and storage, lowering the possibility of damage or spoilage. They can also be designed with specialized barrier qualities to increase the shelf life of perishable items.

    Labeling Over Existing Packaging

    Shrink sleeve labels can be applied directly over existing packaging without costly container modifications or rebranding efforts. This allows businesses to refresh their designs or introduce seasonal promotions quickly and cost-effectively.

    Promotional Capabilities

    Brands can use shrink sleeves to communicate product benefits, highlight special offers, or encourage customer participation in loyalty programs. They are effective promotional tools incorporating features like QR codes, promotional messages, or interactive elements.

    Tamper-Evident Seal

    Shrink sleeves create a tamper-evident seal when applied to the packaging, providing an extra layer of security. Once the label is heat-sealed onto the container, attempts to tamper with or remove it become immediately visible.

    Versatility in Product Presentation

    The flexibility and versatility of shrink sleeves enable brands to streamline their packaging operations and maintain a consistent identity across product lines. This benefits those operating in industries where product differentiation and brand recognition are critical for success.

    Applications of Shrink Sleeve Labels

    Here are some key applications of shrink sleeve labeling and how it benefits each industry:

    Automotive and Industrial Products

    Shrink sleeve labeling is used in the automotive and industrial sectors for packaging automotive fluids, lubricants, adhesives, and industrial chemicals. Its durability makes it suitable for harsh environments, protecting against moisture, chemicals, and abrasion.

    Beverage Industry

    Shrink sleeves are commonly used in the beverage industry for packaging bottled water, energy drinks, juices, soft drinks, and alcoholic beverages. The 360-degree graphics capability of these labels enables brands to create eye-catching designs that attract consumer attention on crowded store shelves.

    E-Commerce Packaging

    With the rise of e-commerce, shrink sleeve labeling is increasingly used for packaging products sold online. It delivers excellent product protection during shipping and handling, ensuring everything arrives in pristine condition.

    Food Industry

    In the food industry, shrink sleeves are utilized for packaging condiments, sauces, dressings, snacks, dairy products, and ready-to-eat meals. They provide excellent moisture resistance and durability, making them ideal for products that require refrigeration or are exposed to varying environmental conditions.

    Personal Care and Cosmetics Industry

    Shrink sleeve labeling is popular in the cosmetics and personal care industry for packaging items like shampoo bottles, lotion containers, and skincare products. Its ability to conform to complex container shapes allows brands to create visually stunning packaging designs that enhance product aesthetics.

    Other applications of shrink sleeve labels include the following:

    • Electronics and technology products
    • Health and wellness products
    • Pet care products
    • Petroleum and chemical products
    • Seasonal and holiday packaging
    • Subscription box services

    Elevate Your Packaging Game With FOCUSales!

    At FOCUSales, we prioritize meeting your packaging needs with precision and professionalism. Our extensive range of printing options — including digital, gravure, and flexographic printing — ensures your labels are meticulously crafted. We can bring your vision to life whether you require vibrant colors, intricate designs, or specific branding elements.

    Contact us or request a quote to start your shrink sleeve labeling project!

  4. Extended Content Labels (ECL Labels) and Booklet Labels

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    Click to ExpandExtended Content Labels (ECL Labels) and Booklet Labels

    The primary label on a product typically has constrained space, making it challenging to include thorough information. Extended content labels (ECL labels) and booklet labels add layers or pages and act as informational expansions. They address the need for more product information, usage instructions, regulatory details, and multilingual content.

    This article will discuss the basics of ECL and booklet labels, including their definitions, benefits, and common applications.

    What Are ECL Labels?

    ECL labels are a specialized form of packaging labels designed to provide extra space for information on a product. They often employ innovative design elements such as peel-back or fold-out layers, creating a multi-layered structure allowing content expansion. They are also made using various printing technologies, adhesives, and specialized materials.

    The labels are commonly used in industries where detailed information is important, such as food and beverage and consumer goods. In the food and beverage industry, ECL labels offer a practical solution to convey accurate ingredient listings, nutritional information, and allergy warnings. Meanwhile, they are used in the consumer goods sector to provide users with safety precautions and warranty information.

    Unique Benefits of ECL Labels

    Aside from increased informational space and regulatory compliance, here are the three key advantages of utilizing ECL labels:

    Enhanced Consumer Engagement

    Consumers appreciate honesty and transparency, and ECL labels offer a means for brands to communicate openly about their products. These labels provide a medium for comprehensive storytelling about the product, its features, and its benefits. This helps build a stronger connection between the customer and the brand and, ultimately, contributes to a more engaging and informative consumer experience.

    Space-Efficient Design

    Despite their ability to accommodate a wealth of information, ECL labels maintain a space-efficient design. The multi-layered or fold-out structure is carefully engineered to utilize packaging real estate effectively. This ensures that the extended content is presented user-friendly without overwhelming the overall design aesthetics of the product packaging.


    ECL labels boast design flexibility and are adaptable to various packaging types and sizes. Manufacturers can customize the label format to suit the specific requirements of their products. Whether it’s a peel-back design, accordion-style layers, or other configurations, the versatility of these labels allows for creative solutions in presenting additional information.

    What Are Booklet Labels?

    Booklet labels have a book-like or a fold out pamphlet style structure that unfolds to display several pages of information. Their goal is to give customers a complete understanding of a product by including extensive instructions, regulatory information, multilingual material, and other features. Furthermore, they provide a visually appealing and practical solution to balance the requirement for details with the limitations of limited package space.

    The design of booklet labels is particularly valuable in industries where conveying in-depth information is crucial, such as pharmaceuticals and agrochemicals. In the pharmaceutical sector, they offer an efficient solution to include a drugs precise dosage instructions and potential side effects. Meanwhile, these labels are crucial in the agrochemical industry, where products often come with intricate usage guidelines and safety precautions.

    Unique Benefits of Booklet Labels

    The following are the benefits of booklet labels that make them a go-to choice for various industries:

    Enhanced Shelf Appeal

    In a competitive retail environment, products that offer a unique and engaging packaging experience stand out to consumers. The interactive and visually appealing nature of booklet labels contributes to enhanced shelf appeal. They also capture the attention of potential buyers with their distinctive design, contributing to increased visibility and sales.

    Innovative Marketing Opportunities

    Brands can leverage the extended space in booklet labels to incorporate interactive elements, such as augmented reality experiences or scannable codes. These features create a unique and memorable connection between the product and the consumer, fostering engagement and reinforcing the brand’s commitment to innovation.

    Reduced Need for Additional Inserts

    One environmental advantage of booklet labels is their potential to reduce the need for separate inserts or leaflets. Manufacturers contribute to sustainable packaging practices by consolidating information within the label itself. This reduction in extra printed materials aligns with eco-friendly initiatives, addressing the growing concern for environmental impact in the packaging industry.

    Rely on FOCUSales for Superior Labeling Solutions

    FOCUSales is your dependable source for top-tier, customized labels that meet the unique demands of your business! Our comprehensive array of printing options ensures we can tailor our services to suit your requirements. Moreover, our commitment to excellence remains unwavering, whether you operate on a local scale or have a global footprint.

    Contact us or request a quote to start your project with us!

  5. RFID Labels

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    Click to ExpandRFID Labels

    As businesses continue to look for ways to enhance operational efficiency and precision, radio-frequency identification (RFID) labels have emerged as a game-changing technology. These labels are equipped with electronic chips and antennas, enabling wireless communication with RFID readers. It has transformed how businesses in various sectors operate and how consumers experience products and services.

    This article discusses the basics of RFID labels and their impact on operational management in the modern business environment.

    Barcodes vs. RFID: Whats the Difference?

    Barcodes and RFID labels are technologies used for tracking and managing inventory, but they operate in distinct ways. A barcode consists of a series of lines and spaces of varying widths that represent data. It is inexpensive and widely used but requires a line-of-sight between the scanner and the barcode to read items.

    On the other hand, RFID tags use radio waves to transmit data between a tag and a reader. This allows for non-line-of-sight scanning, enabling quick and efficient tracking of multiple items in a single pass. It is also capable of storing more data and offers a higher level of automation compared to barcodes.

    Components of RFID Labels

    RFID labels consist of several essential components that work together to facilitate the communication between the RFID system’s readers and tags. Here’s an overview of the key components:

    1. Chip

    At the core of the RFID label lies the microchip, forming an inlay alongside the antenna. They have memory storage that holds different types of information, including data about the tracked asset and the tag itself, such as the manufacturer’s details. Additionally, the chip may store essential data required for the tag’s operation, such as access and kill passwords.

    2. Antenna

    The antenna enables communication between the RFID label and the reader. It comes in diverse shapes and sizes, tailored for specific applications. Factors such as the microchip type, the material on which the inlay is applied, and the operational environment influence the optimal antenna design. These impact how data is transmitted and read.

    3. Inlay

    The inlay combines the microchip and antenna, mounted on a flexible substrate. It forms the core functional unit of the RFID label, enabling wireless communication and data transfer between the tag and the reader.

    4. Carrier

    The carrier encapsulates the inlay in a suitable format for the intended application and item being tagged. It can range from adhesive labels to non-adhesive tags, varying in size and rigidity. Choosing the right type is essential to ensure that the RFID label can be effectively affixed to the target object or surface.

    Benefits of RFID Labels

    RFID labels offer various benefits across industries:

    • Provides efficient data collection: RFID tags enable automated data collection without direct line-of-sight scanning, resulting in faster and more accurate data capture.
    • Allows real-time tracking and monitoring: These labels offer real-time visibility into the movement and location of items in a supply chain or within a facility. It enhances the decision-making processes and enables proactive responses to issues such as stockouts or delays.
    • Reduces labor costs: Automation provided by RFID labels minimizes the need for manual labor in tasks such as inventory counts and asset tracking. This helps save money while allowing employees to focus on more strategic and value-added organizational activities.
    • Enhances security: RFID tags can be used to implement anti-counterfeiting measures and to improve product security.
    • Boosts customer experience: In retail environments, RFID labels enable quick and accurate inventory checks, reducing customers’ time waiting in queues. It also supports features like self-checkout, enhancing the overall shopping experience.
    • Integrates with IoT and AI: RFID tags can seamlessly integrate with other emerging technologies, such as the Internet of Things (IoT) and artificial intelligence (AI). This ensures more intelligent decision-making processes, predictive maintenance, and dynamic routing, leading to further efficiency gains.
    • Promotes environmental sustainability: By optimizing inventory management, RFID technology helps reduce unnecessary production, transportation, and waste, leading to a more eco-friendly operation.
    • Ensures compliance and regulation: In industries like healthcare, pharmaceuticals and retail, RFID labels improve shipping accuracy, enable accurate tracking of products through the supply chain and improve inventory management processes all while ensuring adherence to safety standards and regulations.

    Simplify Data Collection with FOCUSales

    RFID labels are a great way for companies to speed up and make data collection more accurate. At FOCUSales, we are experts in RFID technology. We have various materials and components to make custom RFID labels, including those that work well with heat and pressure. We collaborate closely with companies who are experts in RFID label tag printers and encoding equipment.. This teamwork allows us to provide our clients with numerous ready-made or customized labels.

    Contact us today for your specific RFID label or request a quote tag requirements! Were also happy to discuss how to incorporate our solutions into your existing systems and help you find the best option for your needs.

  6. How To Buy Shrink Sleeve Labels

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    Shrink sleeve labels are a popular product labeling solution because they provide full-color, 360-degree coverage. They make the products stand out from the rest on the shelves, especially simple items requiring visual appeal to attract customers. These versatile labels also offer eye-catching designs, increasing business sales and brand recognition.

    This article dives into shrink sleeve labels — from how they work to a guide on the standard steps in purchasing shrink sleeves.

    How Does Shrink Sleeve Labeling Work?

    In shrink sleeve labeling, a pre-printed film sleeve is placed on a container and shrunk to fit the shape using heat. It starts with generating a digital design, subsequently printed onto a flat film. Next, the printed film is cut and joined to form a tube, which is then wrapped around the container and heated. The type of film used determines the heat source utilized, which may be a heat tunnel or a steam tunnel.

    This labeling technique offers numerous advantages over other methods. For one, it enables complete coverage of the lid and bottom of the container. Shrink sleeves can also be printed with high-quality graphics and text, making them ideal for branding and promotional purposes.

    Step-by-Step Guide to Purchasing Shrink Sleeves

    It is important to understand the process involved in shrink sleeve labeling to ensure the procurement of high-quality labels that meet specific needs and budgets. Here is a walkthrough of the process:

    Step 1: Determining the Label Needs

    Determining the label requirements involves identifying the type of product being labeled, the material of the container, the label size, and the desired visual design. The product type will specify the label materials and durability requirements, such as moisture or abrasion resistance. On the other hand, the label size is determined by the container and any legal requirements for labeling.

    Step 2: Finding a Shrink Sleeve Label Manufacturer

    Working with a reliable and experienced manufacturer can ensure that businesses receive high-quality shrink sleeves. This can be done through online research, recommendations from colleagues or industry associations, or attending trade shows and events. When selecting a manufacturer, it is crucial to consider their experience and expertise in producing labels for the specific product type.

    Businesses should also review the manufacturer’s quality control processes and certification. Other key considerations are the production capacity and lead times to meet the required production volume and delivery timelines.

    Step 3: Requesting a Quote

    Obtaining an accurate and detailed quote involves providing the manufacturer with specifications like label size, material, finishing requirements, and the quantity needed. This information enables them to give an estimate that covers all the necessary expenses. If assistance is needed to determine the shrink sleeve label size that best fits the container, there are several options.

    One option is to send containers to the manufacturer that can be properly measured for the best fitting sleeve. Another option is for the manufacturer to provide film, called grid film, that can be applied to the product then it can be easily measured for the lay flat and cut length requirements.  A quote usually includes material costs, printing, and additional services such as pre-press work or design.

    Step 4: Placing the Order

    Once a suitable manufacturer has been selected based on the quotes received, the next step is to place the order. The manufacturer usually requires a deposit to initiate printing, typically a percentage of the total order cost. The deposit amount often varies depending on the order size and the manufacturer’s policies.

    Step 5: Providing Artwork and Approving Proofs

    After placing the order and paying the deposit, the manufacturer will require the artwork for the shrink sleeves. The manufacturer can provide a design template that allows artwork to be properly placed for printing and finishing the sleeves so that all the artwork aligns correctly on the container when it is applied. Providing them in the required format and dimensions ensures a smooth printing process. Some manufacturers also offer design services but may charge an additional fee.

    Once the artwork is ready, the manufacturer will present a digital proof for the client’s approval. The proof is a final product model, including the design, size, and finishing details. It is essential to thoroughly review the proof and confirm that it meets all requirements. Any design modifications or adjustments made at this stage may incur additional reprint charges.

    Step 6: Receiving the Labels and Applying Them to the Product

    The manufacturer will provide a delivery date when the labels will be ready for shipment. Upon delivery, the customer should inspect the labels to ensure they meet the agreed-upon specifications. After that, the application process starts, depending on the product and the available labeling equipment. Some businesses use manual application methods, while others use automated machinery.

    Trust FOCUSales for High-Quality Labeling Solutions!

    FOCUSales is your reliable go-to source for high-quality and customized shrink sleeve labels! We offer various printing options — including digital, gravure, and flexographic printing — catering to different shrink sleeves. Our commitment to excellence in quality and service has made us a trusted partner for businesses of all sizes!

    Contact us or request a quote to start your shrink sleeve labeling project.

  7. What To Look For When Purchasing Folding Cartons

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    Folding cartons have gained popularity as a packaging option across various industries, including food, cosmetics, pharmaceuticals, and electronics. Besides being cost-effective, they are preferred for their versatility and convenience. However, it is important to note that the cartons are not a one-size-fits-all packaging solution.

    Knowing what factors to evaluate when selecting folding cartons is essential to ensure they align with your unique needs and expectations. Read on to learn the advantages of using this packaging option and the critical factors to consider when purchasing them.

    Benefits of Utilizing Folding Cartons for Your Business

    Folding cartons are a packaging option created from paperboard, which is printed, die cut, scored, folded and glued to form a box. These cartons are available in different dimensions and can be tailored to meet specific product requirements.

    Here are some benefits of utilizing folding cartons for product packaging:

    • Can be produced at a relatively low cost compared to other packaging materials
    • Applies to a wide range of products and goods
    • Offers excellent printability, allowing for customizable designs and branding information
    • Provides adequate protection for products during shipping and storage
    • Helps businesses save on shipping costs
    • Reduces carbon footprint and promotes eco-friendliness

    Essential Factors To Consider in Folding Carton Selection

    Choosing the proper type of packaging carton is important to ensure your products are packaged firmly and effectively. Before making a purchase, you should note the following considerations to make an informed decision:

    Product Size and Weight

    Create the right carton that fits your product perfectly and provides adequate protection without being too heavy or oversized. For example, creating a folding carton that is either too small or utilizes the wrong structure may not offer enough protection for your product during storage and transportation. Conversely, designing it too large, or using a light weight material, can lead to excessive bulkiness, possibly higher shipping costs and potentially damaged contents.

    Material and Design of the Carton

    The primary consideration when selecting cartons should be the protection level they can provide for the product. Purchasing cartons made from high-quality, durable materials is essential to ensure maximum security. Their design is equally crucial, as it should match the product’s size and shape to prevent any potential damage or movement during transit.

    Additionally, a well-designed folding carton can enhance the product’s overall appearance, making it more attractive and visible to potential customers on the shelf. It will also help establish brand recognition and customer loyalty by providing a consistent product packaging solution.

    Printing and Customization Options

    Incorporating a custom design with logos and product information, differentiates  your product from competitors and makes your brand stand out. Customization options can also draw customers’ attention, increasing sales and revenue.

    Aside from logos and product information, you can print other design elements, including graphics, illustrations, and promotional messages. This can enhance the product’s visual appeal and convey key messages to potential customers.


    You must strike a balance between the price of the carton and its features, ensuring that you are getting value for your money. Cost-effective options can be sought to minimize packaging expenses while assuring your product is well-packaged. This can involve considering different vendors and materials to identify the best alternatives for your budget.

    One option is to choose standardized carton sizes, which are produced in larger quantities and are usually more affordable than custom-made cartons. You can also choose a supplier who offers competitive pricing, and discounts for bulk purchases can help reduce overall packaging costs.

    Partner With FOCUSales for Premium Custom Packaging Solutions

    Let one of our structural design engineers and creative design team members assist you in designing your new folding carton!

    At FOCUSales, we provide unique packaging solutions that meet or exceed customer expectations! We also pride ourselves in our state-of-the-art equipment and high-quality materials, ensuring that we offer prompt, accurate, and durable packaging products. In addition, we cater to a diverse range of industries, from food and beverage to manufacturing.

    Contact us today for more information! You may also request a free quote, and we will get back to you soon.

  8. Finding Your Flexible Packaging Solution

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    Over the years, good and economical packaging has become a leading indicator of product quality. It is one of the most important factors influencing consumer base expansion and widespread acceptance of a brand or product. However, one technique that stands out and has one of the highest growth rates across all sectors is flexible packaging.

    Whether running a small business or a large corporation, it is essential to explore various packaging options to present your products and merchandise more effectively. This article will walk you through flexible packaging and its applications.

    What Is Flexible Packaging?

    Flexible packaging is a method of packing products using non-rigid materials, enabling more cost-effective and customizable alternatives. It is a fairly new packaging technique that has gained popularity due to its low cost and high efficiency. In addition, it applies to any package or packing materials whose shape can be easily altered when stuffed or in use.

    The technique incorporates the most beneficial qualities of plastics and films. These durable and flexible components are functional with low production expenses. Examples of this packaging method include bags, shrink films, tubes, sleeves, and carded wrapping.

    Applications of Flexible Packaging

    Understanding this packaging technique’s various applications and purposes is essential to find the optimal solution for your product. Here are some of the most common applications of flexible packaging:

    Food and Beverage

    Shelf life is a main consideration for food and beverage establishments, especially in managing products and goods. These solutions usually include barrier materials that prevent UV rays from damaging the package and its contents.

    The most frequently used flexible materials for food and beverages are stand-up gusseted and pillow pouches because of their high barrier properties against oxygen and moisture. Other options include sachets, plastic wrappers, and foil wrappers.

    Healthcare and Cosmetics

    The healthcare and cosmetics industries benefit from this packaging solution because of its durable and lightweight material that can be produced in many shapes and sizes. Moreover, these markets provide the opportunity to expand into the manufacturing of high-quality packaging options for toiletries, shampoo, liquid soaps, creams, lotions, cosmetics products, and others.

    Common packaging options include flexible pouches and roll stocks filled with difficult-to-hold items and dense liquids. There are also airtight pouches that are ideal for packaging skincare products.

    Medical and Pharmaceutical

    Flexible packaging is utilized in the medical and pharmaceutical industries to protect and preserve products. It is also preferred because its production requires less energy and generates fewer landfill-bound byproducts.

    Medical device packaging ensures that the device remains sterile until it is used. Barrier pouches are used for stents, sutures, surgical tools, and other critical devices. They also utilize three-dimensional packages for surgical gloves and drapes.

    In the pharmaceutical industry, blister packs are intended for packaging tablets and capsules, whereas IV bags are for fluids and medications.

    Animal Care

    Flexible packaging offers puncture-resistant protection for pet food products. Its durable construction and proper seals also aid during distribution.

    The pouch is the most prevalent option, which can bend and move during shipment. This reduces the risk of product damage and waste associated with wooden tubs and cardboard boxes.


    Various packaging solutions protect automotive fluids from leaking while allowing easy dispensing. It typically consists of different film, fittings, and filling equipment to provide a sustainable solution designed to protect products from filling to final dispensing. Automotive fluids are usually packaged in bag-in-boxes and pouches.

    Choose FOCUSales for Your Labeling and Packaging Needs

    FOCUSales is your one-stop shop for label printing and packaging requirements! We use cutting-edge equipment and materials for packaging to serve clients from multiple industries, and our highly skilled team offers quick and precise service for custom solutions.

    Contact us today for inquiries! You can also request a free quote, and we will gladly get back to you as soon as possible.

  9. How To Get Your Custom Label Printing Project Done Right

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    Your brand’s logo, colors, and design create an identity that helps customers and potential buyers recognize your business from other products or services. Custom labels add to this branding. They provide descriptive information about your brand’s size, content, and how to use it. Essentially, they are a printed communication between you and your target market.

    Knowing how indispensable custom label printing is for your business, it is important to do it right the first time. This article will dive into the benefits of having a quality product label and the steps to produce or acquire one.

    Importance of Custom Packaging in Marketing Products

    First impressions last; the same is true when marketing a product. Memorable custom packaging labels help create an engaging and consistent brand experience for your target market.

    Here are more reasons why investing in good custom labels for your brand is critical.

    Improves Brand Awareness and Recognition

    As a business, you want your product to stand out from the competition. Custom labels and packaging, when done right, is a game-changer that can transform your product, making it unique and noticeable over similar products and direct competitors.

    Amplifies Customer Experience

    Your product labels and packaging are a medium capable of speaking directly to your audiences. Looking at the content, images, and information that your label and packaging features offer customers a first-hand glimpse into what they can expect from your product.

    Increases Brand Value

    Custom labels shape the audience’s expectations of a product. Thus, offering a comprehensive and aesthetic label does not only inform your target market of who your brand is. It also builds your audiences’ familiarity and trust in your brand.

    Steps for Custom Label Printing Success

    A systematic process is necessary to manufacture quality product labels. This section will guide you seamlessly through the process.

    1. Choosing the Right Material

    Product labels are printed on various materials: white papers (gloss, matte, thermal), specialty papers (wine, laid, wove, recycled, compostable) or films (BoPP, vinyl, polyester, clear, metallic). Choosing the right type of material affects your custom label’s overall aesthetic and functionality.

    The material you choose depends on the message you want to convey. For instance, recycled content materials or compostable materials are for a more environmentally-conscious marketing approach. Luxury items can be best presented using high quality wine label materials, foils, embossing and custom varnishes. The more concrete you are with how you want your audiences to perceive who your brand is, the easier it will be to come up with a custom label material that is visually appealing and well-performing

    2. Developing an Ideal Graphic Design

    Consistency is one of the challenges when designing labels and packaging for products. Thus, work with a professional graphic designer to create a cohesive design for your brand for all marketing aspects — packaging, website design, social media, and other campaigns. Your brand colors, font, logos, and other design elements should represent your brand and appeal to your target market.

    3. Choosing an Economic and Efficient Printing Process

    Custom label printing and marketing materials are costs included in products. You need an efficient printing process to increase ROI without sacrificing the quality of your labels and packaging. You can choose from a wide array of printing processes, depending on the material of your labels and packaging. The size and shape of your tags and packaging also affect your printing options.

    4. Working With a Reliable Custom Label Printing Provider

    Working with an experienced and reliable printing company helps you find a custom label that meets your requirements and needs. Hence, partnering with a manufacturer capable of delivering quick turnaround times for high-quality prints is crucial. In addition, a reliable printing company can support you long-term for scheduled orders and last-minute needs.

    FOCUSales for Reliable Custom Label Printing Solutions

    Stand out from your competition with FOCUSales’s wide array of digital and traditional printing technologies for all your product packaging challenges! We are your one-stop printing solution for custom label printing needs. Our team provides quick and accurate labels for all your packaging and branding needs, from simple to complex custom labels and packaging solutions.

    Contact us to solve all your custom labeling printing needs! Free estimates are available when you call (919) 614-3076.

  10. Step-by-Step Label Printing Process

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    Click to ExpandStep-by-Step-Label-Printing-Process

    Businesses need more than quality products to generate the desired sales. In most cases, compelling labels play a vital role in raising brand awareness and forming a loyal customer base. These pieces of paper — no matter how simple they appear — significantly influence the overall image of your product and brand.

    Labeling is critical to increasing your product’s visibility, dependability, and market potential. It also aids in ensuring that you meet your sales expectations while adhering to multiple labeling requirements. This article will go through the label printing process, its definition, various methods, and step-by-step instructions.

    What Is Label Printing?

    Label printing is the technique of creating customized labels using different methods, including digital, flexographic, and wide-format printing. These methods produce varying results regarding the label’s look, feel, and purpose.

    When designing high-quality product labels, you must first consider the consumers’ tastes. Take into account the demographics you want to target with your product labels: What are their preferences, dislikes, and product considerations? Then, create something that reflects the message you want to send to the customers. You can also hire a graphic artist and request mockups to ensure everything is consistent with your brand.

    What Are the Different Label Printing Methods?

    There are several methods to choose from, each with its applications. Here are some examples to help you decide which one is appropriate for your product and brand:

    Digital Printing

    Digital label printing, also known as “direct from file to print” or “direct from art to print,” involves sending images made with graphics software applications — such as Adobe Illustrator or InDesign — directly to a print machine. Then, the images are transferred or printed on a substrate without using plates or screens.

    This method performs best in the following configurations:

    • Unique and complex designs
    • Process color, pictures, and vignettes
    • Small runs with intricate designs or ordinary spot color overlays
    • Small runs with different copy changes
    • Any size runs with many colors
    • Any design where variable serialization, barcodes, or personalization is required

    Flexographic Printing

    Flexographic printing, sometimes referred to as “flexo label printing” or “rotary relief printing,” transfers ink onto a substrate using soft, flexible plates. Then, the raised, inked image on the plates is printed onto the material with the printing press’ stations, each producing a single color. After adding the colors, you can further personalize your label with die cutting, sheeting, embossing, or perforating.

    This printing type is a versatile technique that can be utilized in various labeling applications, including the following:

    • Prime product
    • Industrial
    • Tamper evident
    • Danger and caution
    • Barcode and serialized
    • Medical
    • Large Volumes

    Wide-Format Printing

    Wide-format printing, also known as “large-format” and “grand-format printing,” is used for printing images larger than the standard 8.5 in. by 11 in., with some accommodating up to 18 in. by 100 in. called plotters. This method initially used pens inside the printer to create the design on paper or vinyl, but it soon evolved into inkjet and lasers for faster and more efficient printing.

    Here are a few examples of wide-format printing applications:

    • Large-scale labels
    • Blueprints
    • Car labels or Vehicle Wraps
    • Floor and window graphic
    • Banners, signs, and posters

    How Are Labels Created?

    Each label, whether simple or decorative, undergoes a process that results in a specific finished product. Here’s how to transform your design into a product label:

    1. Getting the Material Ready

    The first step in creating a label is obtaining the necessary material to print on, known as “facestock.” It acts as the primary substrate, with a liner beneath it from which the label is peeled. An adhesive layer is also underneath, attaching the label to the surface. Next, a coating is applied if extra protection or finish is required.

    2. Printing the Label

    The labels are printed with the design and other pertinent information. The process is primarily done on massive industrial printers that produce thousands or millions of labels per day. They are frequently printed directly onto the primary substrate. But, in some cases, other materials are used for printing and added to the facestock. You can use different methods — such as digital, flexographic, wide-format, thermal, or inkjet printing.

    3. Cutting and Finishing

    After printing, the labels are thoroughly inspected for quality before being cut or laminated. Finishing refers to all processes after printing, such as die-cutting, perforation, waste stripping, quality inspection, packaging, and delivery. Some manufacturers also use lamination, which adds a protective coating against shipping damage, moisture, UV radiation, or chemicals. Furthermore, labels are subjected to stringent quality regular checking to ensure that they adhere to the required standards and print quality in terms of dimensions, colors, and adhesive capacity.

    4. Applying the Label to the Product

    This procedure is frequently automated and carried out by label applicators, which can accurately cater to hundreds of items in minutes. Manual label application is feasible but not advisable due to time constraints and unreliable consistency.

    Choose FOCUSales for Custom Printing Solutions

    Since 2004, FOCUSales has been providing various products and print technologies to fulfill the increasing demands for custom applications. We can print labels for almost anything, from cosmetic products and food to consumer goods and automotive undercarriage.

    FOCUSales is your one-stop shop for custom labels, folding cartons, shrink-sleeve labels, commercial printing, packaging solutions, and more! Contact us today for more information, and we will be delighted to assist you with your next project.