Your brand’s logo, colors, and design create an identity that helps customers and potential buyers recognize your business from other products or services. Custom labels add to this branding. They provide descriptive information about your brand’s size, content, and how to use it. Essentially, they are a printed communication between you and your target market.
Knowing how indispensable custom label printing is for your business, it is important to do it right the first time. This article will dive into the benefits of having a quality product label and the steps to produce or acquire one.
Importance of Custom Packaging in Marketing Products
First impressions last; the same is true when marketing a product. Memorable custom packaging labels help create an engaging and consistent brand experience for your target market.
Here are more reasons why investing in good custom labels for your brand is critical.
Improves Brand Awareness and Recognition
As a business, you want your product to stand out from the competition. Custom labels and packaging, when done right, is a game-changer that can transform your product, making it unique and noticeable over similar products and direct competitors.
Amplifies Customer Experience
Your product labels and packaging are a medium capable of speaking directly to your audiences. Looking at the content, images, and information that your label and packaging features offer customers a first-hand glimpse into what they can expect from your product.
Increases Brand Value
Custom labels shape the audience’s expectations of a product. Thus, offering a comprehensive and aesthetic label does not only inform your target market of who your brand is. It also builds your audiences’ familiarity and trust in your brand.
Steps for Custom Label Printing Success
A systematic process is necessary to manufacture quality product labels. This section will guide you seamlessly through the process.
1. Choosing the Right Material
Product labels are printed on various materials: white papers (gloss, matte, thermal), specialty papers (wine, laid, wove, recycled, compostable) or films (BoPP, vinyl, polyester, clear, metallic). Choosing the right type of material affects your custom label’s overall aesthetic and functionality.
The material you choose depends on the message you want to convey. For instance, recycled content materials or compostable materials are for a more environmentally-conscious marketing approach. Luxury items can be best presented using high quality wine label materials, foils, embossing and custom varnishes. The more concrete you are with how you want your audiences to perceive who your brand is, the easier it will be to come up with a custom label material that is visually appealing and well-performing
2. Developing an Ideal Graphic Design
Consistency is one of the challenges when designing labels and packaging for products. Thus, work with a professional graphic designer to create a cohesive design for your brand for all marketing aspects — packaging, website design, social media, and other campaigns. Your brand colors, font, logos, and other design elements should represent your brand and appeal to your target market.
3. Choosing an Economic and Efficient Printing Process
Custom label printing and marketing materials are costs included in products. You need an efficient printing process to increase ROI without sacrificing the quality of your labels and packaging. You can choose from a wide array of printing processes, depending on the material of your labels and packaging. The size and shape of your tags and packaging also affect your printing options.
4. Working With a Reliable Custom Label Printing Provider
Working with an experienced and reliable printing company helps you find a custom label that meets your requirements and needs. Hence, partnering with a manufacturer capable of delivering quick turnaround times for high-quality prints is crucial. In addition, a reliable printing company can support you long-term for scheduled orders and last-minute needs.
FOCUSales for Reliable Custom Label Printing Solutions
Stand out from your competition with FOCUSales’s wide array of digital and traditional printing technologies for all your product packaging challenges! We are your one-stop printing solution for custom label printing needs. Our team provides quick and accurate labels for all your packaging and branding needs, from simple to complex custom labels and packaging solutions.