With breweries selling numerous brands at retailers, consumers have a seemingly endless choice of beer to choose. The increasing competition has made it hard for products to sell without proper branding and packaging. The shelf space is at an ever-increasing premium and package differentiation is the key to retain consumer attention. A custom brand label that tells the story of your personalized brand is vital to the success of your brewery. Here are some of the options you have while selecting the right material and finish for your label.
Choosing the base label material
The white semigloss paper material is great for cold beverage labeling. It acts as a perfect canvas for the label design as it has ideal opacity and brightness. The drawback of the white paper base is that it does not hold on well in ice buckets or damp conditions. Because it’s economical, you can opt for this if your brewery is just starting out.
The white flexlyte film is a great choice because of its durability. Apart from being a great base for the label design, it offers better abrasion resistance and improved moisture resistance. No matter it’s a bottle or can, this material works well on both.
Metalized silver paper
The metalized silver paper is one of the premium base label material option that you have. Specific areas in the label can be provided more shine while offering matted effect on others. If you want to make an impact on the shelf, this is the perfect choice for you.
Choosing a label finish – Either varnish or overlaminate
Gloss clear UV varnish
This is a protective coating with additional shiny effect. On top of the primary coating, it offers durability and protection from moisture. No need to worry about your brewed products that are placed in damp conditions.
Matte UV varnish
This is also a protective coating with a matte and dull effect. This is a great base for the printing and also offers durability to moisture.