Your brand’s logo, colors, and design create an identity that helps customers and potential buyers recognize your business from other products or services. Custom labels add to this branding. They provide descriptive information about your brand’s size, content, and how to use it. Essentially, they are a printed communication between you and your target market. […]

Click to Expand Businesses need more than quality products to generate the desired sales. In most cases, compelling labels play a vital role in raising brand awareness and forming a loyal customer base. These pieces of paper — no matter how simple they appear — significantly influence the overall image of your product and brand. […]

There are multiple types of thermal labels, each relying on heat from a printhead to create images. However, slightly different processes are used to create each type. Direct thermal labels and thermal transfer labels and ribbons each feature unique characteristics and are used in different types of applications. When selecting a label for your application, […]

There is a good chance that most of the products you purchase and the packages you receive have pressure-sensitive labels (PSLs). PSLs are incredibly versatile and make up over 80% of the labels on the market. PSLs can be found on almost every type of product, from medicine to toys to shipping boxes. They identify […]

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Custom Label Options for Breweries With breweries selling numerous brands at retailers, consumers have a seemingly endless choice of beer to choose. The increasing competition has made it hard for products to sell without proper branding and packaging. The shelf space is at an ever-increasing premium and package differentiation is the key to retain consumer […]